Business communications is a term for a wide variety of activities including but not limited to: strategic communications planning, advertising, marketing, media relations, events, public relations and publicity (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.
Companies with limited resources may only choose to engage in a few of these activities while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals can possess are excellent writing ability, good ‘people’ skills, and the capacity to think critically and strategically.
The simple fact is that if you are in business or trying to build a business online, then you NEED traffic. It’s like oxygen for the human body…we can’t survive without it and neither can your business.
Inexpensive listings such as the Yellow Pages, Free Classifieds Ads or local business directories are cost-effective — and they get results. The types of “ads” that often work for small businesses without huge advertising budgets include the Yellow Pages, business directory listings, and “notification” type ads placed in all sorts of appropriate locations, from free “penny saver” newspapers to the program of the local symphony.
For most businesses, listings are essential — particularly for businesses that people use primarily in an emergency — for example, a drain cleaning service, a plumber, or a locksmith. Listings in the Yellow Pages and, where appropriate, the Silver Pages for seniors and various Yellow Pages used by people of different ethnicities, are invaluable. Looking for a new way to drive traffic to your website? Amazon Product Ads is a highly targeted pay per click advertising program that puts your products in front of millions of Amazon shoppers. Click here to get stated
In a few instances, the concepts of listing and advertising have all but merged. For example, in many areas of the country, Wednesday is traditionally the day grocery stores put items on sale. Thrifty shoppers therefore check the full-page lists (ads) of items for the best bargains.
Similarly, in the computer software business, a great deal of software is sold at discount prices by companies that regularly advertise their wares in computer magazines. The ads feature, in very small print, long lists of available software. Sophisticated customers know to check these listings first whenever they need software, because the prices offered are usually lower than retail stores.
The chamber of commerce, employment and rental agencies, professional newsletters, magazines and journals, and special interest books, such as those geared to the writer or photographer, are commonly accepted places to list goods or services. And in some instances, newspapers have developed such strong special interest sections that it also makes sense to list one’s services there. For example, a travel agencyspecializing in charter flights to Asia might place a list of prices in the Sunday travel section. Similarly, small communitynewspapers exist primarily thanks to local advertising, which usually consists of listings of goods and services. Many merchants find that this type of listing produces good results for a small investment.